Tips In Digital Marketing To Grow Your Business With TikTok
Tips in digital marketing- With its increasing popularity, TikTok is one of the most promising advertising platforms currently. It is definitely worth incorporating TikTok as one of your marketing communication channels and take advantage of its rapid growth. Take note of these tips in digital marketing to help you come up with the best TikTok marketing strategy for your business.
Reasons Your Business Should Be On TikTok
TikTok is a short-form video sharing platform that is extremely popular among the younger demographics. With over 1 billion active users monthly, TikTok is the most downloaded application of 2020 and still the most downloaded as at now. TikTok is a huge marketing opportunity filled with active audiences who consume catchy, entertaining videos along with the advertising that goes with it. In addition, TikTok is the social media platform with the biggest opportunity to go viral as your videos can still be distributed to a large group of people even if they don’t follow you in the app.
These videos are very easy to make! You don’t need a huge team or fancy video equipments to create fun content for your audience. A phone, the app and some creativity can take you a long way to impact your business! So if you are a business owner looking to create a presence on TikTok, here are a few tips for you to create content, build brand awareness and form a relationship with your audience!
Tips In Digital Marketing With TikTok
1. Discover Your Business Niche/Business Topic
Tips in digital marketing – Before you decide what type of format or topic you want to discuss on your video, you need to know and understand your niche. When first starting on TikTok, it is good to try out different video formats to find out what your audience is interested in, whether it be tutorials, behind-the-scenes, humour content and the like. You can also analyze what your competitors are posting and find ways to produce better content than them always.
2. Create Engaging content
Tips in digital marketing -The best way to gain more traction and followers is by creating engaging content that makes people want to like, comment, share and follow. Make sure to always start your video with a strong opening to keep people from scrolling away. As TikTok is a fast-paced social media platform, it is important to grasp your audience from the beginning to make them watch your video until the end. Some of the key metrics being measured by the algorithm to determine whether your video is engaging and relevant is the watch time and completion rate. The higher both rates, the more likely that the algorithm will share the video to others “For You” pages and the more likely the video will go viral.
Although you have the chances to make videos up to 3 minutes long, users prefer shorter videos with only few seconds to persuade people to follow you and make sure to have quality content. This can be done by showcasing your products in surprising ways, incorporating your products into a wider, popular trend on TikTok or adding some interactive component like inviting your followers to share experiences about your products will help grow your business.
3. Be Real And Authentic
Tips in digital marketing -TikTok is known for it’s authenticity and brands that show authenticity through their contents are the most successful on TikTok. Unlike other social handles where perfect and polished posts are most popular, TikTok encourages real and relatable content. Users are tired of the typical branded contents, they engage more with videos that capture their emotions such as humour, excitement and inspiration can encourage viewers to share your videos as they can connect with it.
You can make videos about the story and values of your business and products. Create an immersive story experience by leveraging editing features and convey a message that can resonate with your audience. To prevent the audience from scrolling pass your video, build excitement by showing the final results first and then work backwards to tell the story of how everything comes.
4. Use Features For TikTok Paid Advertisement
Tips in digital marketing – TikTok advertising can greatly expand the reach of your content to your target audience, hence, increasing brand visibility and brand awareness.
There are different paid advertising formats offered by TikTok with different ways. To encourage engagement, you can choose which ads form is suitable for your business depending on your goals. Paid ads consist of brand takeover ads, hashtag challenge ads and in-feeds ads.
√ Brand takeover ads – Brand takeovers are full-screen videos that pop-up when users first open the TikTok app which usually include a clickable hashtag or links. These videos usually last for 3-5 seconds and then change into an In-feed video ad. The main advantage of using this form of advertising is that it can increase mass awareness as it is instantly engaging and cannot be missed.
√ Top view ads -This is similar to brand takeover ads but top View ads usually last up to 60 seconds.
√ Hashtag challenges -Through branded hashtag challenge, your brand can invite users to create videos performing something in relation to your brand and products and turning them from passive viewers to active participants. Users then post the videos using a defined hashtag and usually some prizes are awarded as an incentive. This advertising form can encourage and facilitate engagement with customers in a new way. When your customers are given the opportunity to participate with your brand’s message, it can create a deeper connection between you and your customers.
√ In-feeds ads -These are short form videos on users “For You” page that look similar to native TikTok videos. They blend with TikTok feed so your ads would look more organic. The main advantage of using this advertising option is that it looks more natural and users can easily interact with your videos naturally.
√ Branded effects ads – Branded effects allows your brand to create custom stickers or AR filters that users can use on their video. Branded effects usually last up to 10 days. It is a fun way for customers to engage with your brand.
5. Use Trends And Alter It To Fit Your Business
Tips in digital marketing – Going with a trend can help increase your brand visibility. Trends can vary from challenges, video effects, songs or hashtags. Analyze how your brand can fit and benefit from the trend. For instance, people love popular songs and if you use a trending sound, your video will automatically be distributed to more people and receive more engagement. The video does not have to be a inline to the song, instead the song can be used as a background music for any type of video and you can certainly put your creativity on it!
It is crucial to hop on the hottest trends quickly as it is ever-changing as soon as possible. To increase chances of going viral, get ahead of the trend wave by spotting trends before everyone else does. You can go to the discovery page where it displays all the trending hashtags and challenges or leverage TikTok trending search feature discovery page search feature.
6. Influencer Collaboration
Tips in digital marketing – Having influencers to promote your brand can help you reach more people with your business. Tips to choose the right influencer for your brand to grow your business.
√ Make sure the influencer is active in your industry for instance fashion, beauty and the like so that your product can be showcased to the relevant and targeted audience.
√ Find influencers that fit your brand values and can resonate with your audience. When the influencer is a good match with your brand, it can help strengthen your brand image. Working with a well-liked influencer can make your brand more likable to consumers, which can lead to higher purchase lead.
Always keep in mind that the number of followers is not everything! Influencers with a smaller following can be more precise and focused on your business niche and they usually have a higher engagement rate than celebrity and big influencers.
7. Assess Your Campaign Results
Tips in digital marketing – Utilize TikTok’s analytic tools to learn valuable insights from your promotional campaign and see what can be improved a what could not. For instance, if the average watch time and completion rate is low, think of possible ways to make your video more engaging, perhaps by making shorter form videos or find another way to deliver your message. You can also monitor feedback from users through your comment section to help you understand whether you are on the right track or not.
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