5 Ways to Grow Your Brand With TikTok
Social media has become the easiest ways to boost personal brand. TikTok is the current social network is amassing traffic that you can take advantage to build and grow your personal brand. The power of TikTok and its one billion users is undeniable, but what are the most profitable ways to grow your brand to harness its features? TikTok came into being in 2018 where merger of two Chinese applications namely, Douyin (video) and Musical.ly (social media service) which has taken the world by surprise. The associated app was the single most downloaded variety over the course of the first six months of 2021 at 383 million installations.
Going Forward With TikTok
Handful of ways to Grow Your Brand With TikTok.
1. Create a TikTok Business Account
If you plan on improving your brand this year, a TikTok business account is an absolute must. These enables you to,
✔ Obtain real-time profile metrics, the profile metrics from your business account will assist in measuring the efficacy of marketing campaigns and the success (or failure) of your social strategy. Some key performance indicators you’ll have access to include number of likes, comments, shares, video views, total viewer playing time, traffic sources, audience location and average playback time. This information is important because, without metrics and analytics, it’s difficult to make data-driven business decisions, and without a clear view of demographics, your marketing campaigns can either be a hit or a miss.
✔ Access audience insights: There are four main TikTok analytics: Content, Followers, Overview and LIVE. Under the Followers category, you’ll have direct information regarding who your audience are, their gender, where in the world they are viewing your content from and how active they are on the app.
✔ Add detailed information to your profile, Start with pertinent information such as your business website, company email, phone number, etc. Then, with each post you upload, you have the opportunity to optimize it by adding a keyword-rich description of the video, any hashtags that complement it and relevant links. And don’t forget to tag your friends, like @(TikTokhandle). You can also limit viewership if you want to target a certain demographic or geographic location.
2. Use a variety of ads in your marketing campaigns
TikTok provides brands with the opportunity to create different types of ads including
✔ In-feed, in-feed ads are TikTok’s standard advertising format. These are typically 15 to 60 seconds in length and users can share, like, comment, follow and even record videos using your TikTok sound. You can roll out all sorts of campaigns with different objectives, too. Thanks to the clickable “Call to Action” button, you’ll be able to drive traffic to a website landing page or wherever you’d like them to go.
✔ Top-view, These are the ads you see when you first open TikTok — the ones that enjoy prime real estate (of the “top view” variety) and which are up to 60 seconds long. As the first forms of advertisement seen by users, they’re ideal for drawing attention to a brand and increasing its presence, guaranteeing a wider reach and higher impressions than other types.
✔ Brand takeovers, If you’re in search of full-screen dynamic or static displays, then look no further than brand takeovers, a category that enables you to create visually impactful content compared to top-view ads (in that they are usually seen by users when they first open the app). The major difference between the two is that your audience cannot engage with brand takeover ads (cannot like the video nor comment on it).
These are similar in nature to the bumper ads you see on YouTube, and when it comes to length, are designed to be on the shorter end (three to five seconds at most) and are best combined with the aforementioned ad types for best reach.
✔ Managed ads (and ads for managed brands), To get started with these, you need to get in touch with a TikTok sales rep, who will help you to obtain access to additional formatting options such as top view ads, branded effects and branded hashtag challenges.
3. Collaborate with other brands via TikTok
Collaborating with influencers is one thing that’s partnering with brands in a similar niche are also ways to grow your brand. The benefits of working with one that’s doing better and has a bigger following can be the push you need to break through in a tough market. This can be a delicate negotiation, however, so don’t be disheartened by the first few rejections. Keep pitching; you will eventually find a brand to collaborate with.
4. Don’t miss out on viral challenges
If you are looking ways to grow your brand with tiktok then you shouldn’t miss out when users record themselves engage in certain actions. Viral challenges have become hugely popular on almost all social media handles. On TikTok, the most typical are hashtag and dance challenges. Using clever product placement and putting a comedic twist on things, you can make your ad memorable and worthy to share.
Another kind of comedic advertising that seems to get people tuned in involves friendly brand rivalry, but now, instead of billboards, you can use the various ad formats within the app.
5. Invest in influencer marketing
This is a type of advertising that’s gained widespread traction on social media, and involves brands partnering with individuals with a social following (influencers) for sponsorship opportunities, endorsement deals and product placement features. You have a couple of options when it comes to working with them. You either go for the breakout stars, those with the biggest followings or for lesser-known but upcoming influencers in your niche. Spend time browsing TikTok to see who’s who and then reach out for a collaboration, the best ways to grow your brand with TikTok.
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