How to Find The Perfect Name For Your Business
“How to find the perfect name for your business”
Naming is an integral part of starting a business. Finding a great name isn’t only about looking for a name that sounds super fun and trendy or a name you love, but about finding a name that communicates real meaning to your customers. Customers need a great brand name that they can quickly identify, remember, discuss, and
recommend. Getting a solid brand name is the first step to giving your business a unique identity, making marketing more effortless, and raising your sales. Read also 5 Best Business Ideas To Start in Summer To Make Extra Cash
How To Find The Perfect Name For Your Business To Upgrade Business Brand
However, how to find the perfect name for your business or creating the best name for your business can be challenging. Countless entrepreneurs struggle to find a business name that works, one that’s catchy and captivating, and one that has an available domain name and social media handles.
And based on our experience helping over 35,000 entrepreneurs find unique and captivating brand names, we can say that there are three easy-to-follow steps on how to find the perfect name for your business. Read also 9 Creative Digital Marketing Ideas For Small Businesses To Attract Real-Time Customers
Three Steps To Finding The Best Name For Your Business
1. Get Familiar With Your Brand
Are your struggling on how to find the perfect name for your business? Your company name is the most critical aspect of your brand. While your venture focuses on the things you produce and the services you provide, your brand focuses on your company’s personality and how you want people to view it. Therefore, while choosing a name for your company, you shouldn’t disregard the importance of knowing your brand because it’ll make it easier to find a great name that reflects your brand values and personality.
Take a look at the consultancy company Accenture. What images spring to mind when you encounter the name? To begin with, it has a refined, classy, and powerful tone. And for one of the best consulting firms in the world, this works particularly well.
A household gadget, such as the iPhone or Alexa, wouldn’t have been given the same name since it wouldn’t align with what they do and who they are. So ensure you critically study and understand everything about your brand. This way, you’d be able to clearly visualize your brand and identify the best strategy that would work and what wouldn’t. Devote time to visualize your brand’s personality by figuring out:
● What will my brand look and feel like?
● What are the core values of my company?
● What is the best tone for my brand to convey?
● What feelings should it evoke in my customers?
Answering these core questions will give you the necessary knowledge you need when starting a thorough naming process. Read also “The Common Path To Uncommon Success” Here Are 5 Best-Ever Podcasts By Prominent Entrepreneurs To Scale-Up a Successful Business
2. Start Brainstorming
The second step on how to find the perfect name for your business start brainstorming. Start your brainstorming by assembling your creative team if you have them because it’s time to put the knowledge you’ve gathered about your brand to work and start searching for names that satisfy your brand’s requirements.
You must remember that the brainstorming stage is not an evaluation stage. So, you do not need to examine the name ideas you come up with. Simply unleash your imagination and let it flow. Don’t be afraid to think of and list bad names as well. We actually urge you to make a list of quirky names along with the nice ones. You never know what possibilities they can present.
Here are some straightforward tools to aid in streamlining your brand’s naming:
● Industry jargon
● Rhyming words
● Starting a naming contest
● Visual names, especially pertaining to colors
Additionally, it’s crucial to have a variety of age groups in your creative team since their opinions on new and modern vs. traditional and classic business names will provide you with multiple viewpoints to consider. Make every effort to generate at least 200 potential names before the end of the brainstorming session. Doing this will give you a lot of words to work with as you start condensing the list. Read also 5 Expert-Advice To Generate a Successful And Profitable Business Idea
3. Verify Your Chosen Business Name
We all hope that the name you chose as your favorite out of the ones you came up with is the ideal business name for you! But before we can begin the celebrations, your name(s) must first pass a few tests. You can use the following validation methods to confirm that your selected name(s) are acceptable.
● Customer Feedback: Customer feedback is essential when verifying your brand. You
could ask a few people from your target audience for their candid opinions on which name they love most.
● Matching Domain Name: A website is necessary for any company. So make sure you
check to verify whether the desired domain name is accessible.
● Trademark: Most words are already covered by trademarks in some capacity, so even if
you find the procedure tedious now, it will save you a lot of trouble down the road. Also,
ensure you get help from a legal consultant when trademarking your business. Read also 10 Best Business Ideas For Stay-At-Home Moms To Utilise The Best Opportunities While In The Home
Brand names can increase the performance and earnings of your company, providing you with an edge over your competitors. Choosing a brand name that connects with your company’s identity is also a fantastic approach to getting your intended audience thrilled about your firm. Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000. Startup and disruptive naming agency, Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies. Read also How To Track Your Small Business Expenses To Improve Business Potential Profitability
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